Until today, I hadn’t tweeted for a week.
Sadly, I don’t think I’m alone in that.
Every day, it becomes more apparent: today’s interns absolutely have to love and understand social media. It’s no longer a ‘should.’ It’s a necessity.
Talk of internships at Drake is constant. Paid or not, local or across the country, no matter what the opportunity, skill in social media is vital. Clearly we know the importance of social media from reading blog after blog about its connectedness, networking, information and rules.
However, as the climate of journalism evolves, we are the next step in the changes.
We, the students immersed in learning our craft, are the future.
We are the leaders in training.
We are the people employers are looking for.
The Drake Media Gigs blog lists intern opportunities , the majority of journalism jobs placing social media high on their requirements, just like the rest of the world’s communication intern-seekers. A Careerealism poll shows the top 77 percent of people’s preferred job searching tools as LinkedIn and Twitter, with recruiters, informational interviews and other humans coming in at a measly 9 percent.
Our age group is getting hired to do jobs that current employees can’t. This is our edge, and as many of us near our senior year and the ominous world outside college, we need to stop just thinking about social media and get out our laptops. Forget asking how long Twitter will last and show that you can adapt to what’s happening now; show that you’re a quick learner and can succeed at what your employer needs.
To take it a step further, how do we market ourselves to show that not only are we taking journalism courses and playing an active role on campus, but participating in the realm of social media? Try adding social media to the ‘skills’ section of your resume, cleverly inserting a mention of your prolific blog into your cover letter, and adapting your Twitter experiences into anecdotes at your interview. If you don’t have all of those, you better get going…myself included.
How are you going about marketing yourself? What do you think about this new opportunity to excel in a booming form of journalism? How often do you blog, tweet, facebook?