It’s all over the news that Conde Nast has closed their top food magazine Gourmet. The mag has been leading in the food industry since 1941. (That’s about 70 years!) It’s rare that Conde Nast would choose one of their oldest, most successful magazines, but execs say ad revenue is simply down. They also closed Cookie and two of their bridal magazines for the same reason, but those are newer and didn’t have the following Gourmet did.
According to The New York Times and NPR, everyone is confused and upset. The editor-in-chief of Gourmet, Ruth Reichl, tweeted, “We’re all stunned, sad.” No one expected this to happen, especially to Gourmet.
This whole ordeal for some reason is the first thing to really make me afraid that print may one day die. Before I was always considering readership, but readership isn’t the issue. Of course people will always want to physically flip the pages, but that doesn’t mean they’ll always be profitable for the companies. I knew that ad sales were important, but I never thought huge magazines like Gourmet would suffer for it. What if one day top-notch fashion designers don’t consider Vogue to be the most important place to advertise their collections? Anna Wintour won’t be editor-in-chief forever and what if when she leaves, so do the people (advertisers/designers) who trust her and follow her judgment? A 60 Minutes interview with her even showed designers saying they often create their collections with her in mind.
Vogue is to fashion what Gourmet was to food. Will Vogue’s day come sooner than we think?