Tips & Reminders for Your Blog Posts

For your convenience, here is a copy of the blog assignment and the grading criteria.

The blog sure got a lot more exciting once y’all starting writing your own posts.In the past week, I’ve learned:

  • about what makes a DrakeMag editors’ dream writer
  • about Facebook’s new tagging feature
  • how closely employers are screening job candidates’ Facebook entries – and how costly those entries can be in the job hunt
  • that Google is even more pervasively global than I realized
  • that my mistaken excitement over the Beatles catalog being released on iTunes was founded on an inaccurate media report
  • that Drake students are doing great work with the 9 in 9 social media
  • that a carrier pigeon is faster than the Internets machine
  • that I wish I had been a book editor in New York in the 1970s (sans cigarette)
  • that, disturbingly, writers are auctioning off their skills to the lowest bidder
  • that design-newz.com is one of my favorite new Web sites
  • that still photos and great audio blended into a slideshow continues to be one of my favorite storytelling methods
  • that Google Wave is The Next Big Thing (That I Don’t Quite Understand)
  • that I’m not the only one who frets about job interviews.

As we roll into the second week of your blog posts, a few reminders:

  • Your title matters. Grab attention with it. Grab the Google-bot with it.
  • Write with keywords in mind. Make a list of the five most relevant keywords in your blog post. Use them often and up high.
  • Include an image or video.
  • Use bullets and lists. They’re reader friendly.
  • Make sure readers know where a link will take them. Don’t create a link that says Click here. Instead, write: Mashable explains how to use Facebook’s @Mentions status tagging.
  • If your post runs more than three paragraphs or so, use the “Insert More” tag (on the top line of the formatting toolbar, just to the right of the “broken link” icon).
  • Add several tags to your post. Your name must be one of the tags. Then think about what words someone might use in the Google search box if he was looking for information on your topic. Those are your tag words.
  • Categorize your post under “Student Posts.”
  • Keep the conversation going. Follow the comments on your post, and respond to them.
  • Promote your post on Facebook, Twitter, etc.
  • Be original. Write your own post. You can link to another post, but your post must be your point of view or opinion. Add value to the reader. Don’t just regurgitate stuff you find elsewhere.
  • Comment on your classmates’ posts. Be part of the conversation.
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