Search engine, maps, news, shopping, email, calendar. It even has its own dictionary entry. In our world, Google is synonymous with quick results, but Google’s prevalence is even bigger—and growing—internationally.
A Monday morning New York Times article reported that American Internet users spend 9 percent of their time online on some Google service, according to digital marketing intelligence platform comScore.
Although this is striking, it is even more notable that in India, 29 percent of Internet users’ online time is spent on a Google service; in Brazil, 30 percent.
Andrew Lipsman of comScore says part of the reason Google is so successful in these countries is because they were in the right place at the right time: just as their respective online markets were developing.
The bottom line is that growth anywhere is good for Google. If it keeps growing abroad, it should continue to enjoy success here as well.
As a part of this class, we were all required to obtain a Google Reader account. Requirements aside, what Google services do you use? Why do you like Google, or do you think it is overrated? Why do you think it continues to remain so far ahead of the search engine pack?