On the first day of class, I asked if you own your domain name and if you have a professional portfolio online. If you don’t, you should. Run — don’t walk — to buy your domain name before somebody else snatches it up. You can build your online portfolio with it later.
Why is it important? Read “Journalism Students Need to Develop Their Personal Brand” by Alfred Hermida on MediaShift.
An excerpt :
In the journalism of today, the personal brand is becoming increasingly central to the prospects of a young person starting out …. So it is important for students at journalism school, and those starting in the fall, to develop the professional brand that will set them apart come graduation.